Of late, he's cemented his rep as a king of commercial quirk. That insincere cheeriness brings out the bleakness of this hoop-filled-world more than a somber song ever could," says Scullion.Īnd once again, director Nick Ball delivers sweeping, satirical visuals that seal the deal. "The music is a lot like the voice in your head, saying, 'This is fine'-when what you're going through is anything but fine. Vapor Music composed the mind-numbing soundtrack. Mother-daughter duo Allyson Morris and Heather Avalon provide vocals. "The real power came in pushing that thought to its furthest logical extreme: What kind of world would replace steps with hoops? What would it feel like to live like that every day? How would it affect your mood, your commute, even your posture?" "It started with the idiom-and the thought: 'What if every little unnecessary or frustrating step in a process was a literal hoop to jump through?'" The team strove to "imagine an alternate version of our own world-one that looks as bureaucratic as ours feels," Brendan Scullion, associate creative director at Rethink, tells Muse. Our goal with 'Hoops' is to reignite Tangerine as the no-nonsense choice for customers." "We wanted to get that point across in a simple way, and as we explored hoops, and what they represent, the campaign came to life. Your banking shouldn't be," says Nicole German, CMO at Tangerine. In the spot, however, the cloyingly repetitive earworm helps drive home the message.) (Do they play the ad's "hoop, hoop, jump, jump" track for folks waiting on hold? That'd be a dystopian nightmare IRL.
Which should simplify the banking experience. To see how we’re helping to empower more than 500,000 Canadians, visit brightwayforward.ca.A grimly fab feast for the eyes! Of course, you'll never run into unnecessary complications at a bank, right?Īctually, Tangerine does business exclusively online. That’s why we’re partnering with organizations and supporting initiatives that encourage self-esteem, leadership, belonging and acceptance – things we all need to create a #BrightWayForward for ourselves and others. Because we believe that building up confident, optimistic individuals will help form the backbone of strong communities. In 2012 it was acquired by Scotiabank, and operates as a wholly-owned subsidiary.Īt Tangerine, we’re committed to empowering Canadians – not just by providing them with tools and resources to take control of their finances, but by giving them the confidence and skills they need to take positive action in their own lives.
Tangerine was launched as ING DIRECT Canada in 1997. With over 1,000 employees in Canada, our presence extends beyond our web site and mobile app to our 24/7 contact centres and Café locations.
From chequing and savings accounts, GICs, RSPs, TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products Canadians need. Tangerine offers flexible and accessible banking, innovative products and services, fair fees, and award-winning client service. With more than 1.9 million clients and close to $38 billion in total assets, we are Canada’s leading direct bank.
Tangerine is a direct bank that delivers simplified everyday banking to Canadians.
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